It’s been kinda quiet around here. Well, I can finally share that the brand I’ve been working on for almost a year is on its way!
// the WHY
During my travels with Weston + Fira, I realized how traditional leashes do not complement urban life. The long leashes would get tangled and just get in the way of the rush of people in the city.
I noticed people wrapping the leash around their hand to make it shorter. Leashes would get tripped over and twisted around. A motorcycle would zoom by and Weston + Fira would be all over the place.
I’ve designed a leash that is shorter than the average leash. Designed to keep your pup next to you for better walks and smoother outings.
And bags. There needed to be a functional bag that could carry my phone, keys, poo bags + more, without being bulky and cumbersome.
On top of all that, I wanted CHIC. EDGY. STREET.
// the WHAT
- Every Saint Rue accessory is a combo of expert craftsmanship (made in Los Angeles!), premium-quality materials (vegan ONLY) and a bold luxurious vibe (heeey!).
- Superior pieces that are as splendid on your dog as they are on their own.
- Each piece has been created to be artful, everyday staples but also statement pieces that convey a spirit of individuality + independence.
// See that fur?
Every detail has been thoughtfully designed and meticulously crafted.
// the HEART + SOUL
Besides the lack of street style/fashion/travel products for the modern dog mom (who wants to ruin a good outfit with a lame poo bag holder or leash?), I’ve always had dreams of being an entrepreneur + creating something, especially in design. It seemed impossible, especially with depression + anxiety. I’m gradually learning that nothing is impossible and we can beat through anything. I want every girl/woman to know that.
// BTW, a portion of proceeds will also benefit Didi Hirsch Suicide Prevention Center in LA.
// NOW WHAT?
We are almost ready to launch but we’re not quite done yet! I want to invite you to our VIP First Look Presale Launch on SAINTRUE.com early September.
Sign up for our mailing list at SAINTRUE.com so you’ll be the first one in line to buy and receive exclusive coupon codes, gifts + more!
Thank you so much! Please reach out anytime with questions or comments or even suggestions. This brand finally feels like an extension of “me” and something I can’t wait to share with you all. Something that feels real, something with the art I love and see in the world and something that can raise even more awareness about mental health. I really really hope you guys enjoy it! See you soon!